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Child's Educational
Brand for SARA

Why does SARA need a brand for kids?

During the research process, I noticed that SARA offers school field trips for grade levels 1-12. In general, SARA has a public obligation to provide information on water safety and environmental issues. The best way to reach kids is with fun, bright characters with which they can emote and connect with.

Why connect with a younger audience?

Well, children are our future. Building a strong bond and creating core memories with them, is an investment in the environment. Furthermore, raising awareness about the potential risks natural disasters can cause is critical. Building a brand that evolves around Texas TEKS in the STEM department will be a great extension to further along SARA’s mission.

Meet the Character's
of Drip & Drop

Drip

Drip is a easy flowing
character, who is usually being lead by his best friend Drop!

Drop

Drop is spot on!
Usually leading the team while having fun!

Flora

Flora is eager to learn.
Typically curious about San Antonio's environment and fellow plants.

Bitter Litter

Bitter Litter is the villain in Drip and Drop's world. He
is busy spreading litter across S.A. waterways.

Drip

Drip is a easy flowing character, who is usually being lead by his best friend Drop! He asks a lot of questions, but thats ok. He's activley learning while exploring Texas water ways with Drop and sometimes Flora!

Drop

Drop is spot on! Usually leading the team while having fun! Drop sure does know a lot, but she's still learning as well. Drip and Flora are usually walking right behind her.

Flora

Flora is eager to learn. Typically curious about San Antonio's environment and fellow plants. She's a bit shy though, but it's ok. Her friends Drip & Drop help her to be more outgoing.

Bitter Litter

Bitter Litter is the villain in Drip and Drop's world. He is busy spreading litter across S.A. waterways. Help Drip & Drop stop his bitter ways!

Drip & Drop's
Field Trip Kit

Includes
One eco friendly bag
One decrotive plant buddy with stickers
One Book

Social Posts

To keep parents and kids engaged, Drip and Drop offers weekly activities for families. Offering posts both in English and Spanish.

Credits

Product & Character Design

Alexis Contreras

Research & Cpywritting

Jennifer Smith, Alexis Contreras

Spanish Translations

Alejandra Landaluce, Sabrina Goains

Let's Get To Know Each Other!

I can’t wait to work on a project with you!

Eclectic Alexis Designs